Helping Kendra Aronson Nail Her Business’s Brand Voice, Create Compelling and Concise Web Copy, and Feel More Confidence as a Business Owner
pregnantandhungry.com
—Kendra Aronson
“I can’t think of another person I would trust
with my business and my brand voice like
I do with Christy. She really understands
my distinct audiences, and makes all of my
messaging incredibly clear and concise. I’m
so grateful to have her on my team.”
When Kendra Aronson hired
Christy Wolff to help her write
the copy on her website, she was
feeling overwhelmed with the vast
amount of content that needed
to be created and positioned
— both on her website and for
other marketing channels.
As the founder of Pregnant and
Hungry, the only searchable
collection of pregnancy-safe recipes
on the internet, Kendra provides her
audience with an extensive range
of helpful information — both in
recipes and pregnancy nutrition.
Kendra said the sheer volume of
the information — and the foods
— that needed to be included
made writing copy for her website
a huge job — and one that she
definitely needed help with.
“I was really overwhelmed with
how much content I needed to
produce,” Kendra said. “Not only did
we need to write the main pages of
the site, but we have 125 different
ingredients that we highlight in our
‘foods to eat’ page, 15 categories in
our ‘foods to avoid’ page, and we
dive deep into nearly 30 prenatal
vitamins. It’s a lot of information.
“I know when I write my own copy,
I have a tendency to ramble, and I
didn’t have the time or the interest
to spend hours editing down my
work. The scope of the copy that was
needed was just too large for that.”
Kendra said she was also struggling to
find the right voice for her copy and
her brand. With all of her content being
backed by science, she didn’t know
how to create messaging that was
research-based yet also relatable to her
audience and fun for them to read.
“I was walking a fine line,”
Kendra said. “I wanted to
position us as an authority
and clearly show that all of
our information is based
on research, but I also
wanted everything to be
digestible, approachable,
and easy to read. I knew
that my content could easily
become too dense and
scientific, and ultimately
become too hard for
people to truly understand
and connect with.”
Kendra said that she’d never worked
with a professional copywriter before,
but knew that she needed one to
help her nail her brand voice — as
well as shoulder the large amount of
content creation so that she could
officially launch her website.
So, she reached out to Christy
Wolff, a website copywriter whom
she’d known for many years.
So, she reached out to Christy
Wolff, a website copywriter whom
she’d known for many years.
So, the two got to work. Kendra
said her favorite way of working
with Christy was — and still is —
booking her for VIP Days, which gives
her 8 hours of Christy’s time and
copywriting expertise, uninterrupted.
Kendra shows up with a rough draft
and loves to see Christy work her
magic in finding the perfect message
and angle for the copy, streamlining
everything to be as clear and concise as
possible, and fine-tuning every word for
maximum impact with her audience.
Kendra said working together in this
way was exactly what she needed
to get her website copy written.
“I loved our VIP Days because
we were totally in sync and
on fire working together,”
Kendra said. “At the end of
the day we always
accomplished so much. Christy’s extremely fast, so
even the things we wanted
to get through only if we
had time always ended
up getting done, too."
“It was such a huge feeling of
satisfaction. Every day that we worked
together it felt like I was moving
the needle forward so much.”
Kendra said her partnership with Christy
not only helped her meet her content
creation needs, but she was also able
to hone the perfect brand voice that
speaks to both of her audiences.
“I’m trying to capture both pregnant
mamas, but also the friends and family
of these women who are looking for
a baby shower gift or a pregnancy
gift,” Kendra said. “Christy really
understands both of these audiences,
and she is so good at finding a way
to speak to both of them in a way
that’s authentic, fun, and engaging.
“She’s also been great at taking the
information and input I’ve gotten from
doctors, midwives, and scientists and
making it sound clear and relatable to
the average person. She’s helped me
find the perfect tone for my content, and
essentially bring my
brand to life in the exact
way that I’d hoped to.”
Kendra said an amazing
additional benefit has
been the way that, with
Christy’s help, she’s
been able to repurpose
so much of the copy
that was created
for other marketing
channels, including
email messaging
and social media.
“Christy is really good at
making sure that the same
message can be said in a
bunch of different ways for
a variety of channels, while
always being consistently
on-brand,” Kendra said.
“It’s like I’m getting 3x
the amount of product
that I signed up for when
I booked Christy initially.
The investment I’ve made
has paid off in spades.”
Kendra said that with her website
now launched, she loves hearing that
her messaging is resonating with her
audience and that, on every page of her
site, the value for the reader is clear.
“Despite how content-rich the website
is, I feel that every page can stand on its
own,” Kendra said. “If any one page is
the only touchpoint a person has with
my brand, I know the message and the
value is clear. That’s all because Christy
has touched and reviewed every page.”
Kendra said the biggest result — and
benefit — that has come from her work
with Christy has been the increased
confidence she’s experienced in
knowing that her messaging and
her brand voice are on point.
“Knowing that I have website copy
that is unique and true to my brand
makes me feel so professional and
legit,” Kendra said. “When I launched
my site, I wanted to know that it was
very robust and content-rich, so that
if someone randomly came across it
on the internet they could see how
established and thorough we are. But
I also wanted it to be playful, joyful,
and positive. I feel that we’ve hit both
of those goals. I feel so confident as
a business and a business owner.”
Kendra said that she’s excited to
continue working with Christy,
and knows that their partnership
will continue to benefit her
business for a very long time.
“Christy is my go-to gal for all my
copywriting needs. She brings clarity
and precision to the process and always
meets her deadlines—it’s so rare to
find such a reliable person. She was the
first professional copywriter I’ve ever
worked with, and I hit it out of the park
by hiring her,” Kendra said. “I love that
she is so super invested in the success
of my business, and overall it’s just
been so much fun working with her.”
Learn More About How Christy Can Help Create, Position, and Polish the Copy on Your Website
