Helping California Vineyard Real Estate Broker Jenny Heinzen Create Luxury Property Listings and Gain Back More Time in Her Business
Vineyard Professional Real Estate
“Being able to outsource listing
descriptions streamlines the
process tremendously. Christy
helps me consistently get and sell
multimillion dollar listings.”
—Jenny Heinzen
When Jenny Heinzen hired Christy
Wolff to write her real estate listing
descriptions she was looking for
a way to not only increase the
level of professionalism she was
displaying in her business, but also
to outsource certain tasks so she
could better focus on its growth.
As a highly successful real estate
expert who specializes in vineyards
in Paso Robles, California and
surrounding areas, Jenny’s business
had been growing steadily in
the five years she’d been living
and brokering in the area.
With a full family life and a real estate
niche that caters to institutional
investors, wineries, growers, and highnet-
worth individuals who have an
expectation of exceptional client care,
it didn’t take Jenny long to recognize
that she couldn’t do everything
in her business on her own.
So, she went looking for help, eager
to find a partner who could write her
real estate listing descriptions and
take this crucial task off her plate.
After an initial attempt with a copy
editor who wasn’t truly familiar with the wine industry or the area,
Jenny heard about Christy Wolff
from a connection who happened
to be one of Christy’s clients. She
reached out and quickly realized
that she’d found the perfect fit.
“Christy is local and has
background knowledge
in vineyards,” Jenny
said. “I totally lucked
out. It was great that
I found the perfect
person to write listing
descriptions for my
very unique niche.”
The second audience
is institutional
investors, who are
generally seeking to
purchase a vineyard between $5 million to $20 million to
run as a profitable business.
Jenny
said this type of audience is highly
interested in the numbers, and Christy
has no problem shifting her writing to
accommodate for that, including not
just numbers but all of the pertinent
information about the acreage, grapes,
infrastructure, and equipment.
Jenny said that no matter what type
of listing or property she’s selling,
Christy’s writing is essential to the
growth of her business — and it’s
helping her to create a system that
saves a significant amount of time.
Jenny said the find
became even greater
when Christy started
to work, and she
was thrilled with
the quality of the
listing descriptions
she produced.
“The first listing
she wrote for me
was perfect and I
haven’t looked back
since,” Jenny said.
Jenny said that,
initially, she would
send Christy a rough
draft of a listing that
Christy would then edit, but that quickly
evolved into her sending over nothing
more than a few notes of raw data.
“I’ll send over whatever information I
have, like if there’s been an appraisal
done, or maybe just a few quick notes of
my own,” Jenny said. “No matter what
info I give to Christy, she always turns it
into something beautiful. It saves me a
lot of time knowing that I can send over
whatever notes I have and she’ll create
a perfect listing description out of it.”
Jenny said she loves that Christy is
able to so easily write listings for
both of her two main audiences.
The first audience is lifestyle buyers,
who are typically looking to purchase a
vineyard in the range
of $2 million to $5
million in order to
add more beauty and
enjoyment into their
life. She said Christy
does a great job of
using vivid language
in the listings to paint
an impactful picture
that resonates
emotionally with
these buyers.
“Christy has helped me
systemize my listing
process,” Jenny said.
“She’s created a level
of consistency in my
business that’s really
important to me.”
Jenny said that, due to the success of
employing Christy’s expertise in writing
her property listings, she’s expanded her
partnership with her to include strategy
around her website messaging and the
foundational aspects of her brand.
“She’s gone through my website
and provided me with in-depth
strategy about how to improve my
website and my messaging,” Jenny
said. “It’s been so helpful. I’ve had
an uptick in my website traffic since
we did that and I’m excited to see if
that continues to grow over time.
“We also did a Power Hour call
where she helped me articulate
what was going on in my business
and really nail down my audiences,
my clients, my goals, and next steps.
That was super helpful as well.”
Jenny’s excited to continue her
partnership with Christy and has loved
all the benefits that have come from
their working relationship so far.
“Christy really takes my property
listings to the next level,” Jenny said.
“Knowing that she’s doing the work
saves me so much time, and I love that
when I meet with prospective clients
to talk about listing their property I
can say that I work with a professional
copywriter who will write about their
property in the best possible light.”
“Christy is responsive,
organized, easy to work
with, and she’s able
to communicate the
nuances of my niche
in a clear, attentiongrabbing
way. She’s
become a very important
part of my business.”
